Buffalo Wild Wings is spamming diners with text messages while they wait for a table. The text messages sometimes promote BWW’s Blazin’ Rewards App—
Although purporting to show customers their places line, the text messages instead promote waitlist app called Nowait. Customers who clicked on the link embedded in the text messages are not shown their places in line as promised but directed to a Nowait’s website encouraging them to “DOWNLOAD THE APP”:
Nowait is a waitlist platform used by business to make greater profits through fast turnover. In 2017, Yelp acquired Nowait for $40 million.
Not surprisingly, customers have recently begun receiving texts from BWW containing a link promoting the Yelp app:
Once again, although the text messages promised to show customers their places in line, clicking on the embedded link instead directs customers to a website promoting the Yelp app:
Customers on BWW’s waitlist are the perfect captive audience to expand these companies’ app user base.
BWW’s text marketing campaign is not just annoying—it may also be illegal.
The Telephone Consumer Privacy Act (TCPA) is a federal law that prevents businesses from sending text messages without your express written consent. Violators could owe you $500 or more for each unwanted text messages.
Federal law prevents businesses from sending you advertising text messages without your express written consent. Violators could owe you $500-$1,500 for each unwanted text.
If you were one of the thousands of customers who received text messages while waiting to dine at Buffalo Wild Wings, we’d like to hear about your experience. Call the attorneys at CounselOne today at 310-277-9945.
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We Give Individualized Attention To All Of Our Clients
We Are An Experienced Law Firm With 7 Figure Recoveries
We Focus On Consumer & Employment Law To Protect You